Why You Should Be Reaching Out Across The Globe!
Did you know that by the end of 2011, the worldwide number
of Internet users had grown to more than
2.27 BILLION people—nearly 40% of ALL the people on the
planet?! Did you also know that mobile consumer spending alone is
expected to grow 13.4% in 2012 to reach $138 billion in global sales?
With statistics like that, the future of commerce certainly seems to
belong online!
Consider as well that although the U.S.
led the pack as of December '11 for the percentage of its population online (78.6%), that number still constitutes only 12% (and shrinking) of Web surfers worldwide—a relatively small segment of online users!
Studies confirm that the true current and future
online growth is and will continue to be
in the world's most populous countries, such as China, India,
Brazil, Russia and Indonesia. For example, the Asian continent ranks
first worldwide for the sheer number of Internet users—1 BILLION and
growing. Moreover, since 2000, Africa, the Middle East, and Latin
America have witnessed an astronomical increase of online users: a
cumulative, 11-year 2,988.4%, 2,244.8 %, and 1,205.1% growth rate,
respectively!
Not coincidentally, we also continue to see a
dramatic increase in new SFI affiliates from these same regions coming
in the door, with India, Indonesia, Philippines, Pakistan, Maylasia, and
Bangladesh all in the top 10!
Make
no mistake about it: Asia, India, and these other rising economic powerhouses around the globe represent
a HUGE POTENTIAL for every home-business owner. MASSIVE developments in
technology, improvements in standards of living, and increasing disposable
income are opening the floodgates to a vast array of virtually untapped
business possibilities.
That said, it's important to realize that this trend represents
MUCH MORE than an interesting sideline marketing strategy for your business. Ignore this burgeoning source of increasing profits, networks, team members,
prospects, and resources, and you do so at your own peril. If the
U.S. is still your sole online market and source for customers, prospects,
and team members, you're GREATLY limiting your reach...AND your profits.
After all, what business owner would willingly turn away 80% of the possible
customers coming into his store? Answer: The kind of owner who won't be
in business much longer!
Fortunately, the worldwide growth and reach of the Internet
has leveled the international playing field for the small-business owner.
Home-based entrepreneurs no longer have to leave international markets
to the "bigger" companies and enterprises with deep pockets.
For example, SFI offers lots of features especially designed for the
international arena. As a leader with affiliates around the world,
you'll want to become
familiar with these resources. And keep your eye out for more
tools and features specially designed for SFI International Affiliates.
Additionally, you can find a plethora of budget-friendly
resources online to help you reach across the globe to prospects, customers,
and team members in other countries. Pay-per-click pricing for the popular
Google Adwords service and other PPC search engines has risen dramatically
for U.S.-targeted advertising. However, many offer country-specific search
engines and PPC ad opportunities—often for a fraction of the cost!
Take a few moments now and check out these Websites. They'll
make a great starting point for planning your international business focus:
- Google International
- Adwords: Regional
and Local Targeting —Target your PPC ads to appear only
in specific country, region, or city searches. This allows your
ads to appear only for people searching for results in regional
areas you choose.
- Looking for good online advertising sources in a specific country?
Try this
Google search page. Simply enter the country in which you want
to limit your search results, enter your keyword (i.e., online ads,
classifieds, etc.), and click the Find Opportunity button.
- To find a Google search engine for a specific country, click HERE for a list of Google URLs.
- To pick up some tips on viewing Google search results
in specific languages or originating from other locations and countries,
check out this tutorial.
- Adwords: Regional
and Local Targeting —Target your PPC ads to appear only
in specific country, region, or city searches. This allows your
ads to appear only for people searching for results in regional
areas you choose.
- Search Engine Watch: Pay-Per-Click Search Engines—Get information on major PPC search engines, second-tier PPC players, and more.
As an SFI Affiliate doing business and targeting prospects
outside the U.S., you've got SFI's powerful, global business opportunity
helping bring you the financial freedom you've been looking for...IF you
take advantage of it.
Start developing your international focus today. Don't
make the mistake of ignoring 80% of your potential market—you can
bet your competition won't!
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Statistical Resources:
Internet World Stats - INTERNET USAGE STATISTICS,
The Internet Big Picture,
World Internet Users and Population Stats
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